New Avon
Representative? Start Building your Customer Base!
To Get Started with Selling Avon:
Since Avon
is a Direct Sales company, you will need to build relationships with people and
offer service and personal attention. However, first you will need to find
yourself some customers. The easiest place to start is with your family and
friends. You might feel shy talking about your new business, and if the thought
of approaching a person you do not know makes you nervous, practice with your
family and friends! Treat each person in your circle as a potential new
customer, not just someone you know. The more often you share your business,
the easier it becomes!
Avon recommends using the Power of 3, sharing your Avon business with at least 3 people each day. Have
a conversation with the person in front of you in line at the bank, offer to
help plan a fundraiser for a small business, or leave your brochure and
information with your tip for your server at lunch. Practice a few different scenarios with
friends to help you find what you are comfortable with. Reach out to your local
Avon District Manager – your DM should be more than happy to meet with you and
go out in the field with you for support.
Don’t forget
to be yourself and be friendly, you want to build a relationship with your
potential customers from your very first interaction, and offer good service.
Your customers are also your best marketing tool! Getting new customers through
word of mouth: If someone likes the personal attention you have given them
during your Avon transactions, they are likely to mention it to their friends
or family, and you will grow with referrals. You can even offer incentives for
your customers to bring you referrals!
Marketing your Avon Business
https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
According
to the American Marketing Association Board of Directors, the definition ofMarketing is the activity, set of institutions, and processes for creating,
communicating, delivering and exchanging offerings that have value for
customers, clients, partners and society at large.
You have
told everyone you know about your Avon business, and to grow you will need to
keep working to market yourself. There are many ways to do this, including
newsletters, door to door with your neighbors, flyers, having an open house,
hosting an Avon party, online local classifieds, and the list could grow and
grow…Be creative! (And double check the Avon guidelines to make sure you are following Avon policies.)
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Local Fairs, Bazaars, Booths: These events are normally looking
for venders, and offer table space for a small price. Don’t be shy, go for it!!
Having a space at an event is an excellent way to recruit new reps and gain new
customers. Go lightly on inventory, and select a few key items to buy and have
onsite for “try me” and for on the spot purchases. You will want to get contact
information from each person interested to follow up with later, and can order
anything they want at that time; a great way to get everyone’s information is
to set up a basket for a prize drawing! Hand out brochures to everyone that
walks by, be ready to answer questions about Avon, and make sure to follow up
with everyone interested in buying Avon or Selling Avon over the next week or
so. (I like to do these with other Avon reps so we can have someone to sign up
new reps, someone to bring in people and someone to sell. We all split up
recruits and orders, as well as the fee for the table space.)
Open House, Avon Party: You can set up at your own home, or
have a customer host a party. Be sure to reward your host with special offers
based on the amount of sales at the party, and do a prize drawing like described
above to get contact information on your new potential customers. Again, go lightly on the inventory. You want to have items to try, but you do not need to
have the items on hand to sell them – you can order what your customers want to
get to them later! You can have theme parties like Manicure/Pedicures, Skin
Care, Beach, Christmas, Halloween, ect.
You can also
create an event on Facebook, an online party, and post items for people to
order. You can post all items at once and allow people to email/message you
what they want, and have a few scheduled giveaways for those who have ordered.
(Personally, I have not done this YET…but I am planning to soon, and I am
really excited to take part and see the results!)
Partner with Other Local Businesses: Do not be shy to talk to local
business owners and ask to leave your business cards at their establishment.
You can offer to promote their business as well. Trading business cards or
coupons would be a great way for each of you to grow business, and you might be
surprised how supportive small business owners are to one another.
More to come in Marketing Tips for New Avon Independent Sales
Reps: Build Your Customer Base Part 2
Renee
M Fitts, AVON Ind Sls Rep, UL, National Recruiter
Become an Avon
Representative:
- Go to www.startavon.com
- Use referral code RENEEMOREAU
- Fill out the form, read and agree to the terms and
conditions of becoming an Independent Avon representative, and choose your
starter kit!
(The Basic Start Kit
is $15; it covers your signup fee and supplies you with a $25 value kit. The
Deluxe Starter Kit is $100; it covers your signup fee and supplies you with a
$355 value kit.)
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