Wednesday, February 25, 2015

Avon Sales tip: Build your Avon Online Marketing Plan

Selling Avon Online can be very fruitful – once you have built up your online marketing. One of the first steps you should take to start Avon online marketing should be to add Google Analytics to your Avon eRep website. (For instructions on how to add Google Analytics to your Avon website, please visit Beauty Marketing: eRep,) 

Using Google Analytics with your Avon website will help you to see how many page views you have had, unique visitors to your page, pages viewed, bounce rate; among many other helpful marketing tools. These tools help you gauge how your Avon website is performing from start. You will then see how your Avon online marketing changes the website performance, helping to better understand what drives traffic to your site, giving you strategy on what to focus on next.

The bounce rate…this is one tool that can be tricky to understand. Google informs the bounce rate is the percentage of website visitors to your page whom view one single page before exiting the website. Sounds fairly straight forward, right? It is, until you start to analyze your results. By this definition, a low bounce rate should be a good indication your visitors are moving past the Avon Welcome screen to view other pages, like your blog or shopping Avon products online from your Avon store. However, I have come across data that conflicts this belief…I have Google Analytics on some other pages I manage, and was so excited to see a bounce rate of 19%! I thought, wow, I have really done something interesting and engaging for my audience! I then turned my attention to average page views = 0.26. What? How do I have 81% of my visitors going to at least a second page, with an average number of pages viewed less than 1? 

So, I researched…I searched, searched, searched, searched. One thing I learned very quickly, I am no expert in online marketing! (Don’t let that bother you; The beautiful thing is, to do well marketing Avon online, you do not have to be an expert in online marketing! You need a broad understanding, an open mind, determination to figure out what works…having the knowledge will help lead the way in online Avon sales, and you get to learn as you go!) So, if you have a great understanding of SEO, online marketing, and all the terms that go along with it, I do not have a ton of extra insight for you…if you are an Avon representative wanting to grow your Avon online sales with little knowledge of all that stuff, here is my little insight to help you along: The way Google Analytics measures your bounce rate has to do with a single interaction of a website: events, transactions, chat, email, ect. My conclusion for you is this; a lower bounce rate does show more interaction on your Avon website, but may not necessarily mean shopping on your site. It is still important to have a low bounce rate because you do want your customers engaged, but do not rely on just that bounce rate to determine the performance of your Avon website. Dig deeper in Google Analytics to find what pages your customers are going to, where they exit off from your Avon site. That will help you determine what your next goal should be in your Avon online marketing plan!

It’s not just about having people visit your Avon website; it’s keeping visitors on your website, engaged in content to drive them to be YOUR customer.

Want to sell Avon?
Become an Avon Representative:
If you are ready to start your Avon business:

  1. Go to www.startavon.com
  2. Use Avon referral code RENEEMOREAU
  3. Fill out the form, read/agree to the terms and conditions of becoming an Independent Avon representative, then choose your starter kit!

(The Basic Avon Starter Kit is $15; covers signup fee & supplies you with a $25 value kit. The Deluxe Avon Starter Kit is $100; covers signup fee & supplies you with a $355 value kit.)  

Shop Avon Campaign 06 2015 book effective February 19 through March 4 online at http://reneemoreau.avonrepresentative.com.


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