Selling Avon Online can be very fruitful – once you have
built up your online marketing. One of the first steps you should take to start
Avon online marketing should be to add Google Analytics to your Avon eRep
website. (For instructions on how to add Google Analytics to your Avon website,
please visit Beauty Marketing: eRep,)
Using Google Analytics with your Avon website will help you
to see how many page views you have had, unique visitors to your page, pages
viewed, bounce rate; among many other helpful marketing tools. These tools help
you gauge how your Avon website is performing from start. You will then see how
your Avon online marketing changes the website performance, helping to better
understand what drives traffic to your site, giving you strategy on what to focus on next.
The bounce rate…this is one tool that can be tricky to
understand. Google informs the bounce rate is the percentage of website
visitors to your page whom view one single page before exiting the website.
Sounds fairly straight forward, right? It is, until you start to analyze your
results. By this definition, a low bounce rate should be a good indication your
visitors are moving past the Avon Welcome screen to view other pages, like your
blog or shopping Avon products online from your Avon store. However, I have
come across data that conflicts this belief…I have Google Analytics on some
other pages I manage, and was so excited to see a bounce rate of 19%! I
thought, wow, I have really done something interesting and engaging for my
audience! I then turned my attention to average page views = 0.26. What? How do
I have 81% of my visitors going to at least a second page, with an average
number of pages viewed less than 1?
So, I researched…I searched, searched,
searched, searched. One thing I learned very quickly, I am no expert in online
marketing! (Don’t let that bother you; The beautiful thing is, to do well
marketing Avon online, you do not have to be an expert in online marketing! You
need a broad understanding, an open mind, determination to figure out what
works…having the knowledge will help lead the way in online Avon sales, and you
get to learn as you go!) So, if you have a great understanding of SEO, online
marketing, and all the terms that go along with it, I do not have a ton of
extra insight for you…if you are an Avon representative wanting to grow your
Avon online sales with little knowledge of all that stuff, here is my little
insight to help you along: The way Google Analytics measures your bounce rate
has to do with a single interaction
of a website: events, transactions, chat, email, ect. My conclusion for you is
this; a lower bounce rate does show more interaction on your Avon website, but
may not necessarily mean shopping on your site. It is still important to have a
low bounce rate because you do want your customers engaged, but do not rely on
just that bounce rate to determine the performance of your Avon website. Dig
deeper in Google Analytics to find what pages your customers are going to,
where they exit off from your Avon site. That will help you determine what your
next goal should be in your Avon online marketing plan!
It’s not just about having people visit your Avon website;
it’s keeping visitors on your website, engaged in content to drive them to be
YOUR customer.
Want to sell Avon?
Become
an Avon Representative:
If you
are ready to start your
Avon business:
- Go to www.startavon.com
- Use Avon referral code RENEEMOREAU
- Fill out the form, read/agree to
the terms and conditions of becoming an Independent Avon representative,
then choose your starter kit!
(The
Basic Avon Starter Kit is $15; covers signup fee & supplies you with a $25
value kit. The Deluxe Avon Starter Kit is $100; covers signup fee &
supplies you with a $355 value kit.)
Shop Avon Campaign
06 2015 book effective February 19
through March 4 online at http://reneemoreau.avonrepresentative.com.
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