Marketing Tips for New Avon Independent Sales Reps: Build Your Customer Base (Part 1)

New Avon Representative? Start Building your Customer Base!

To Get Started with Selling Avon:

Since Avon is a Direct Sales company, you will need to build relationships with people and offer service and personal attention. However, first you will need to find yourself some customers. The easiest place to start is with your family and friends. You might feel shy talking about your new business, and if the thought of approaching a person you do not know makes you nervous, practice with your family and friends! Treat each person in your circle as a potential new customer, not just someone you know. The more often you share your business, the easier it becomes!

Avon recommends using the Power of 3, sharing your Avon business with at least 3 people each day. Have a conversation with the person in front of you in line at the bank, offer to help plan a fundraiser for a small business, or leave your brochure and information with your tip for your server at lunch. Practice a few different scenarios with friends to help you find what you are comfortable with. Reach out to your local Avon District Manager – your DM should be more than happy to meet with you and go out in the field with you for support.

Don’t forget to be yourself and be friendly, you want to build a relationship with your potential customers from your very first interaction, and offer good service. Your customers are also your best marketing tool! Getting new customers through word of mouth: If someone likes the personal attention you have given them during your Avon transactions, they are likely to mention it to their friends or family, and you will grow with referrals. You can even offer incentives for your customers to bring you referrals!

Marketing your Avon Business

https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx

According to the American Marketing Association Board of Directors, the definition ofMarketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

You have told everyone you know about your Avon business, and to grow you will need to keep working to market yourself. There are many ways to do this, including newsletters, door to door with your neighbors, flyers, having an open house, hosting an Avon party, online local classifieds, and the list could grow and grow…Be creative! (And double check the Avon guidelines to make sure you are following Avon policies.)

Local Fairs, Bazaars, Booths: These events are normally looking for venders, and offer table space for a small price. Don’t be shy, go for it!! Having a space at an event is an excellent way to recruit new reps and gain new customers. Go lightly on inventory, and select a few key items to buy and have onsite for “try me” and for on the spot purchases. You will want to get contact information from each person interested to follow up with later, and can order anything they want at that time; a great way to get everyone’s information is to set up a basket for a prize drawing! Hand out brochures to everyone that walks by, be ready to answer questions about Avon, and make sure to follow up with everyone interested in buying Avon or Selling Avon over the next week or so. (I like to do these with other Avon reps so we can have someone to sign up new reps, someone to bring in people and someone to sell. We all split up recruits and orders, as well as the fee for the table space.)

Open House, Avon Party: You can set up at your own home, or have a customer host a party. Be sure to reward your host with special offers based on the amount of sales at the party, and do a prize drawing like described above to get contact information on your new potential customers. Again, go lightly on the inventory. You want to have items to try, but you do not need to have the items on hand to sell them – you can order what your customers want to get to them later! You can have theme parties like Manicure/Pedicures, Skin Care, Beach, Christmas, Halloween, ect.

You can also create an event on Facebook, an online party, and post items for people to order. You can post all items at once and allow people to email/message you what they want, and have a few scheduled giveaways for those who have ordered. (Personally, I have not done this YET…but I am planning to soon, and I am really excited to take part and see the results!)

Partner with Other Local Businesses: Do not be shy to talk to local business owners and ask to leave your business cards at their establishment. You can offer to promote their business as well. Trading business cards or coupons would be a great way for each of you to grow business, and you might be surprised how supportive small business owners are to one another.

More to come in Marketing Tips for New Avon Independent Sales Reps: Build Your Customer Base Part 2

Renee M Fitts, AVON Ind Sls Rep, UL, National Recruiter

Shop Avon: http://reneemoreau.avonrepresentative.com

Sell Avon: www.bearep.net

Become an Avon Representative:

If you have liked what you have read, and you are ready to start your Avon business:

• Go to www.startavon.com
• Use referral code RENEEMOREAU
• Fill out the form, read and agree to the terms and conditions of becoming an Independent Avon representative, and choose your starter kit!

(The Basic Start Kit is $15; it covers your signup fee and supplies you with a $25 value kit. The Deluxe Starter Kit is $100; it covers your signup fee and supplies you with a $355 value kit.)  

Click here to sign up to sell Avon!