Avon Selling tip: Avon marketing on Facebook

Do you use Facebook to market your Avon business? I enjoy being on Facebook to connect with friends and family…but did you know Facebook is an excellent marketing resource for your Avon business? According to Tech Crunch (article dated 10/27/14) Facebook drives over 22% of social base traffic referrals to sites, just like your personal Avon representative site! Why wouldn’t you want to take part of that action, and get referrals to your Avon site!

Avon Business Page with Facebook

You can share your Avon business information on your personal website. However, keep in mind, your Facebook friends have connected with you because they are interested in you. If you flood your feed with all Avon posts, you may find some of your connections getting frustrated, and you will lose your audience. I occasionally post about my Avon business on my personal profile, but make sure to continue to post the personal type of information I like to share with friends and family – that’s why we connected in the first place!

If you have a personal profile with Facebook, you may also create a business page for all things Avon! With an Avon business page on Facebook, you will have a larger audience, and you can even buy advertising to grow your network! You may also build a group page and create events, like online Avon parties.

What to Post on an Avon Business Page

My goal is to post from my Avon Business Page daily. When I stay organized, I accomplish that, usually with the help of a post scheduler like www.bufferapp.com. I use posts and videos from youravon.com in the Social Media center under the Web Office tab, but that does not always get me through the full 2 week Avon campaign. So, here are a few other posts ideas for you:

Each new Avon campaign, create a new photo album. Start with the current Avon campaign book cover, and select several pages throughout the book. Use the campaign number in the title, and include your website address in the description.
Visit your Avon representative website daily; sometimes new promos are posted on the Avon representative site before we are notified by youravon.com. If a new promotion is on your Avon representative website, use that as a post. Promotions would include free shipping, free gift with purchase, coupon codes, discount codes. In your post, give your Avon representative url, instructions to use the promotion and expiration date.
Select a product. It can be a new product, one of your favorite products, a best seller, an outlet product, a current sale product (include special price information) any product you would like to use. Make sure to rotate through the type of products you post: if you used a make-up product in your last product post, use a skincare product next, then select fashion, jewelry, fragrance, men’s products, keep rotating through for a broader audience.
Recruit and earn leadership! Don’t forget, earning income with Avon does not have to be sales alone. Use your recruiting material to build a team. I try to keep a balance between posting to grow sales and posting to grow my Avon team by posting the Avon Opportunity as frequently as I post Avon products and specials.

Find Help and Help Others

There are several Avon groups on Facebook! Join these groups, and participate in discussions. You will be surprised at how wonderful and helpful established, successful Avon representatives are. These groups are positive forums, supportive feedback, celebration with others success and plenty of answers or inspiration or advise when you need it! Plus, many create and share images, labels, fundraising ideas and other helpful information with the group.

Follow business pages of other Avon representatives. Show your support to other Avon representatives, and if asked, help where you can. We all need help from someone at some point, and we all should be ready to help one another as well. Following Avon business pages of other Avon representatives will help to inspire you on the types of posts you want to use. Remember, another representative’s posts are their own work, so do not copy!