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Marketing Tips for New Avon Independent Sales Reps: Build Your Customer Base (Part 1)

New Avon Representative? Start Building your Customer Base!

To Get Started with Selling Avon:

Since Avon is a Direct Sales company, you will need to build relationships with people and offer service and personal attention. However, first you will need to find yourself some customers. The easiest place to start is with your family and friends. You might feel shy talking about your new business, and if the thought of approaching a person you do not know makes you nervous, practice with your family and friends! Treat each person in your circle as a potential new customer, not just someone you know. The more often you share your business, the easier it becomes!

Avon recommends using the Power of 3, sharing your Avon business with at least 3 people each day. Have a conversation with the person in front of you in line at the bank, offer to help plan a fundraiser for a small business, or leave your brochure and information with your tip for your server at lunch. Practice a few different scenarios with friends to help you find what you are comfortable with. Reach out to your local Avon District Manager – your DM should be more than happy to meet with you and go out in the field with you for support.

Don’t forget to be yourself and be friendly, you want to build a relationship with your potential customers from your very first interaction, and offer good service. Your customers are also your best marketing tool! Getting new customers through word of mouth: If someone likes the personal attention you have given them during your Avon transactions, they are likely to mention it to their friends or family, and you will grow with referrals. You can even offer incentives for your customers to bring you referrals!

Marketing your Avon Business

https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx

According to the American Marketing Association Board of Directors, the definition ofMarketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

You have told everyone you know about your Avon business, and to grow you will need to keep working to market yourself. There are many ways to do this, including newsletters, door to door with your neighbors, flyers, having an open house, hosting an Avon party, online local classifieds, and the list could grow and grow…Be creative! (And double check the Avon guidelines to make sure you are following Avon policies.)

Local Fairs, Bazaars, Booths: These events are normally looking for venders, and offer table space for a small price. Don’t be shy, go for it!! Having a space at an event is an excellent way to recruit new reps and gain new customers. Go lightly on inventory, and select a few key items to buy and have onsite for “try me” and for on the spot purchases. You will want to get contact information from each person interested to follow up with later, and can order anything they want at that time; a great way to get everyone’s information is to set up a basket for a prize drawing! Hand out brochures to everyone that walks by, be ready to answer questions about Avon, and make sure to follow up with everyone interested in buying Avon or Selling Avon over the next week or so. (I like to do these with other Avon reps so we can have someone to sign up new reps, someone to bring in people and someone to sell. We all split up recruits and orders, as well as the fee for the table space.)

Open House, Avon Party: You can set up at your own home, or have a customer host a party. Be sure to reward your host with special offers based on the amount of sales at the party, and do a prize drawing like described above to get contact information on your new potential customers. Again, go lightly on the inventory. You want to have items to try, but you do not need to have the items on hand to sell them – you can order what your customers want to get to them later! You can have theme parties like Manicure/Pedicures, Skin Care, Beach, Christmas, Halloween, ect.

You can also create an event on Facebook, an online party, and post items for people to order. You can post all items at once and allow people to email/message you what they want, and have a few scheduled giveaways for those who have ordered. (Personally, I have not done this YET…but I am planning to soon, and I am really excited to take part and see the results!)

Partner with Other Local Businesses: Do not be shy to talk to local business owners and ask to leave your business cards at their establishment. You can offer to promote their business as well. Trading business cards or coupons would be a great way for each of you to grow business, and you might be surprised how supportive small business owners are to one another.

More to come in Marketing Tips for New Avon Independent Sales Reps: Build Your Customer Base Part 2

Renee M Fitts, AVON Ind Sls Rep, UL, National Recruiter

Shop Avon: http://reneemoreau.avonrepresentative.com

Sell Avon: www.bearep.net

Become an Avon Representative:

If you have liked what you have read, and you are ready to start your Avon business:

• Go to www.startavon.com
• Use referral code RENEEMOREAU
• Fill out the form, read and agree to the terms and conditions of becoming an Independent Avon representative, and choose your starter kit!

(The Basic Start Kit is $15; it covers your signup fee and supplies you with a $25 value kit. The Deluxe Starter Kit is $100; it covers your signup fee and supplies you with a $355 value kit.)  

Click here to sign up to sell Avon!

Why Sell Avon Products

Why Sell Avon Products?

With Avon direct selling, your business is all about you! You decide how much time you want to spend on your business. You decide how much effort you want to invest in your business. You decide if you want to set up outside of your home, or work from home, or both. You decide if you want to just sell, or recruit and coach others in their own Avon story. You choose if you want to sell face to face or to sell Avon online only. Some Representatives sell Avon just to have a little extra money, some sell Avon to meet new people, and some choose to sell just enough to pay off extra spending in the household. Others, like those in the Avon Sales Leadership Team, earn six-figure incomes, and have created muti-million dollar enterprises! The Avon earning opportunity gives you the empowerment of leading the type of business you want in the way you want to do it because the best way to sell Avon, is the way you want!

What is Direct Selling?

Direct Sales is a sales channel that eliminates wholesalers, advertisers and retailers. In direct selling, the products are marketed directly to the customers. You can use Avon direct sales one-on-one, in a group or party, or you can sell Avon online. With Avon, direct selling is about building relationships with people and offering them a high level of service and personal attention.

Direct selling is flexible. You are an independent contractor and you determine the time and energy you want to invest in your business. You set your own work hours, and you control your own work-family life balance.

Why Join Avon?

Avon is one of the world’s largest direct sellers. With Avon, you are in business for yourself, not by yourself. With so many Avon Independent Sales Representatives, it is easy to find help when you need it. You will find mentoring, training and support through Avon’s field management and other Avon representatives. Avon products, cosmetics, skin care and fashion products are present in 100 countries and have 90% brand recognition in major markets. You will sell award-winning products that offer a broad range to appeal to a diverse consumer base…there’s something for everyone!

How to be Successful in Selling Avon:

Avon offers leading technology to enable Representatives to maximize earning like never before. Avon uses digital tools for the internet, social media and mobile technology so you can share and shop easily. There are customized social media tools, personalized eBrochures, online training and on-going upgrading to make sharing optimal to build relationships over the internet. Being successful in selling Avon cannot be narrowed down to any one activity – the more effort you invest, the more successful you will be with your business. Some have found success in sharing their Avon story, learning and training others as they go. Others have used the Avon digital tools to help build an online presence and build new internet relationships. Every Avon story is different, but every successful Avon representative has a few things in common: motivation, open-minded to learn and try new things, always follows up with customers and recruits, take responsibility for your Avon business and be your own leader, and do not be afraid to reach out when you need help! Networking with leadership and other representatives will blossom your business more than you can imagine – and if you feel left out, reach out! An Avon representative should not feel they are in business alone – if you have not received the amount of attention you need, reach out.

Become an Avon Representative:

If you have liked what you have read, and you are ready to start your Avon business:

• Go to www.startavon.com
• Use referral code RENEEMOREAU
• Fill out the form, read and agree to the terms and conditions of becoming an Independent Avon representative, and choose your starter kit!

(The Basic Start Kit is $15; it covers your signup fee and supplies you with a $25 value kit. The Deluxe Starter Kit is $100; it covers your signup fee and supplies you with a $355 value kit.)

Click here to sign up to sell Avon!

Maximize your referrals!

Are you asking for referrals from your customers? Receiving referrals is a great way to build your business. These prospective customers are more comfortable to do business with you because they have heard good information about you through a mutual friend. When they are a referral from a friend, a lot of the hard work of engaging conversation is already removed.

Be easy to contact

Make sure your customers have all of your contact information, your business card and the most current Avon brochure. The more up to date, correct information your customers have, the easier it is for them to have their referrals contact you. Be available to answer any questions for your customers and their referrals – its good customer service that will keep them YOUR customers.

Follow up

It is very important that when someone takes the time to give you a referral, you show appreciation by reaching out to the referral, and letting your customer know that you have done so. Even if you feel a referral may be a waste of your time, your customer was courteous enough to give you a referral and you never know what potential business is behind a referral if you have not reached out and tried.

Thank your referrers

How thoughtful that your customer passed along your information and generated a new business lead for you! Whether that referral resulted in new business or not, gratitude will make that customer feel appreciated and more likely to bring you more referrals. Don’t be afraid to reward them with free Avon product, or a discount – you can even set forth incentives with your customers to motivate them to bring you referrals at your first point of sale with them.

Join Avon

If you are not an Avon representative, and you would like to sign up to sell Avon:

Go to www.startavon.com

Enter reference code RENEEMOREAU

Fill out the application – there is a $15 non-refundable start-up fee to become an Avon representative.

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